• Your clubhouse is costing you money – and you don’t even know it

    Your clubhouse is costing you money – and you don’t even know it

    Dark entrances, awkward retail and silence at the clubhouse door are quietly driving golf club members and visitors away, says a behavioural psychologist. Fortunately, some of the world’s leading venues have worked this out, and here, according to Ian Knox, head of European Tour Destinations, is what they’re doing differently.