The Golf Business and Meet The Editor
Welcome to The Golf Business – a monthly publication that’s delivered to approximately 97 percent of all the golf clubs in the UK.
Published by ClearCourse, The Golf Business is Britain’s biggest business to business golf club magazine and regularly profiles golf club managers, PGA professionals, course managers and golf clubs.
Online, this website, with more than 70,000 unique visitors each month, is far and away the leading UK B2B website in the golf industry, and on social media – X, LinkedIn and Facebook – The Golf Business has more than 50,000 followers, several times as many as our next competitor, collectively generating well over a million impressions every month.
On LinkedIn, the social network in which hundreds of golf club managers discuss the industry every day, The Golf Business has more than 30,000 followers, more than every golf governing body in the world.
During events of major consequences for the industry, readers turn to The Golf Business to be kept informed. For example, during the two-month coronavirus pandemic lockdown in 2020, when golf courses closed, this website attracted more than four million page views.
The Golf Business is aimed primarily at those running golf clubs – managers, owners, committee members, the head professional, the course manager and so on – to discuss industry trends, threats and opportunities, while showcasing best practice revenue and membership generating examples in golf clubs.
We have, for instance, reported on numerous clubs that have increased membership levels following, for example, innovative marketing campaigns, administration restructuring, reciprocal membership schemes or from offering free coaching to beginners.
The website, meanwhile, provides up-to-date news stories and in-depth features about what is going on in the industry in a bid to inform the marketplace of any important developments, as well as job vacancies.
We hope you will find The Golf Business to be a vital source of information to help you grow your club – and the game in general.
Meet the editor – Alistair Dunsmuir
Having graduated from the University of Southampton with a 2:1 degree in Modern History and Politics with Philosophy in the 1990s, Alistair was appointed as editor of Local Government News in 2000. It was during this period that he first became involved with golf; writing about the management of municipal golf courses.
In 2005 Alistair became only the eighth person to edit Golf Club Management, a magazine that had been running since 1935. In 2017 it was renamed The Golf Business, and it was acquired by HDID Media, which later became part of ClearCourse, in 2022.
Alistair also edits GreenKeeping magazine.
