New head of academy at Oulton Hall

The QHotels Collection has appointed James Whitaker as its new head of academy at Oulton Hall.

With a proven track record in golf coaching, tuition, and custom fitting, James brings a wealth of experience and expertise to the role, highlighting The QHotels Collection’s commitment to growing the game of golf.

Keith Pickard, Golf, Health Club & Spa director at The QHotels Collection, said: “We are thrilled to welcome James Whittaker to the team at Oulton Hall. His wealth of knowledge in golf tuition, custom fitting, and the use of technology will elevate our academy to new heights. James’ appointment is a testament to our ongoing commitment to providing valuable golf experiences and inspiring players of all abilities to enjoy the game.”

James’ extensive background in golf combines a passion for player development with a forward-thinking approach to coaching. By integrating advanced technology such as TrackMan into lessons, James aims to deliver personalised coaching experiences tailored to golfers of all levels. His expertise in custom fitting ensures that players are equipped with the tools they need to unlock their full potential on the course.

James Whitaker said: “I’m thrilled to join the team at Oulton Hall and take on this exciting role. My passion has always been helping golfers unlock their potential, and I’m confident we can create exceptional experiences for players of all levels. I’m eager to contribute to growing the game of golf and making Oulton Hall a hub for innovation and development in the sport.”

In his role, James will focus on utilising cutting-edge driving range technology to enhance coaching sessions and provide data-driven insights to golfers. He will expand custom fitting services, ensuring players have the right equipment to maximise their performance on the course.

Additionally, James is committed to delivering engaging, tailored tuition that caters to golfers of all abilities, helping them refine their skills and enjoy the game to its fullest.

Finally, James will also be championing initiatives that encourage participation and make golf more accessible, inspiring new players and reinforcing Oulton Hall’s reputation as a leading destination for golf tuition and innovation.