The chief executive of England Golf has said the surge in memberships in England in the last month is proof that being a member is both affordable and relevant.
“For me, it’s been heartening to see a value once again being placed on membership and the visitor golfer experience since we all pulled together to re-open courses and facilities on 13 May,” Jeremy Tomlinson said in a statement.
“England Golf exists to promote the amateur and club game and I am proud to bang the drum on our game’s behalf.
“But we should not make the mistake of undervaluing our game. Too often our sport has sold itself short.
“It may have been largely accidental, but the spike in recruitment over last few weeks has proved two key things – golf club membership remains relevant and affordable.
“Golf has been forced to hit the reset button, but the reboot gives everyone a chance to start afresh and carry this momentum forward.
“Each time I’ve been to my home club at Marlborough, visited Bassett Down or spoken to my pals at Broome Manor, I’ve felt the energy for myself.
“And, of course, through the national golfing network, I know this story has been repeated up and down the country.”
He also talked about how the return of four-ball golf in England has delivered even more benefits.
“There’s no doubt that the return of four-ball play from 1 June has been a game-changer for golf clubs,” he said.
“Four-ball play has helped reduce the pressure on tee-times. Although, as with many things, I’m well aware of the healthy, ongoing debate on the merits of more players per tee-time.
“It felt harsh to turn away golfers or ration slots to golfers already deprived of their sporting fix after months of enforced closure.
“Four-balls have allowed clubs to get more members on the course, re-introduce guests and accept visitor bookings.
“Of course, there are golfers who enjoyed the freedom of two-ball golf again. I get that.
“Slow play is a curse in a fast-moving society and a sub three-hour round is a joy.
“For many of our older golfers, there are sound health reasons why two-ball play and limiting social contact remains a wise choice with coronavirus still a threat.
“I’ve been pleased to discover so many clubs listening to members and setting aside times for two-balls while also re-introducing the four-ball format.
“A ‘best of both worlds’ policy seems to be sensible and right.”
However, he warned that despite the good news that has been coming out of the industry in recent weeks, there are numerous areas of concern for golf clubs.
“Not everything in the garden is rosy,” he said. “Clubhouses remain closed, cash is tight and I’m not naïve to the prospect that the toughest times might yet lie ahead for many of our clubs.
“Re-forecasting, re-evaluating, re-planning and, in some cases, re-inventing are all potentially the order of the day as we look to maximise opportunities and stabilise finances while coming out of this crisis.”
He also called for government changes to help golf clubs that rely on tourism.
“Just as golf clubs eagerly anticipate the day when clubhouses can safely re-open, we too need a change in lockdown regulations to allow hotels to function and our events to tee off,” he said.
“If the government’s roadmap out of lockdown remains on track, we will hopefully receive good news on that front soon.
“Slowly, safely and surely golf is beginning to find its feet.
“By continuing to work together, we will soon stand tall.”
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