Two of the greatest golf clubs in Australia are to merge with each other.
The announcement, probably the biggest golf club merger to have ever taken place, is a sign of the struggling nature of the Australian golf market.
Kingswood Golf Club in Victoria, a 105-year-old private members’ club rated in the top 50 in Australia, is to merge with Peninsula Country Golf Club, which has two courses rated in the top 30 and is located about 15 miles away.
As part of the deal, Kingswood will close down, with all assets transferred to Peninsula, which will change its name to Peninsula-Kingswood Country Club.
Over the next five years the land at Kingswood will be converted into a residential development, which will generate nearly £24 million for Peninsula-Kingswood Country Club, making it one of the wealthiest golf clubs in the world. The members at Kingswood will be allowed to join this club for half the asking price.
The news comes as Kingswood has struggled over the past decade, a period that has seen its membership drop by 25 percent.
”There was a lot of angst from the members and a lot of sadness,” said Kingswood’s manager, Heath Wilson. ”It’s a bit like a death, we are grieving for our golf club. But we are thinking of the future, not the present, and we need to act now to survive.”
”These are fundamental changes,” added Peninsula’s general manager Gary Richardson. ”Melbourne’s population has grown dramatically but they aren’t necessarily golfers.
”Also the role of males has changed, and golf is overwhelmingly male. Saturday afternoon has traditionally been dad’s day off to play golf.
”That isn’t the case any more. Parenting has changed.”
Golf participation is not significantly down in Australia over the last few years, but golfers are increasingly using discount websites and social clubs to play, rather than be members of clubs, meaning they’re spending far less than they used to on facilities.
”People are time-poor and can’t cop the high cost,” added Wilson.
A spokesman for Golf Victoria, the parent body for golf clubs in Victoria, said several other clubs would be watching the merger to see if it might work for them.


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