Marketing
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Your marketing strategy needs to adapt to the changes the game has experienced in recent years, writes Daniel Chidley, but that’s not as difficult as it may seem.
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In the last few weeks I’ve been in three different golf clubs – all within a few miles of each other – and wanted to access the internet on my phone or tablet at all three.
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One way a golf club can potentially increase income without spending any significant sums of money is via free marketing.
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Recently, Brian Inglis, a former golf club secretary, found himself on the other side of the manager’s table when he decided to join a local club for the first time in his life.
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The natural beauty of a golf course at sunrise makes golf one of the most photogenic sports.
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Would you rather bury your head in the sand or would you rather know what’s being said and look to address anything that’s valid?
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Clubs that are stagnating struggle to comprehend the power of Twitter, Facebook, YouTube or LinkedIn.
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Golf clubs in the UK and Ireland suffered a net loss of 42,700 members in 2011, according to a new survey.
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The GCMA’s captain, John Dinsdale, and chief executive, Keith Lloyd, opened the event by talking about the importance of sharing ideas.
