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One way a golf club can potentially increase income without spending any significant sums of money is via free marketing.
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Research from last year shows that 96 per cent of UK golfers own a mobile phone, and of that group, almost half own a smartphone, a number that is going to rise.
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The GCMA’s captain, John Dinsdale, and chief executive, Keith Lloyd, opened the event by talking about the importance of sharing ideas.





