Golf equipment distributor Brand Fusion International has raised £34,100.40 for Prostate Cancer UK, following a strong uptake in sales of an exclusive range of specially designed golf products.
The premium products were launched to UK pro shops and golf retailers in August with a percentage of proceeds going directly into lifesaving research to stop men dying from prostate cancer.
Alongside the vital fundraising effort, the product range was designed to engage the golfing community with the charity and its essential work, while also providing high-quality Prostate Cancer UK ‘Man of Men’ branded merchandise for golfers to use both on and off the course.
“We wanted to make a serious impact with this product range from both a fundraising and awareness standpoint so we’re absolutely delighted to have raised this amount so far,” said Nigel Freemantle, Managing Director of Brand Fusion International. “None of this would be possible without our valued customers who purchased the products to help such an important cause and we thank them all for their support.
“This is the first of several charitable donations we are making to Prostate Cancer UK so I’d strongly urge more retailers to get involved and ensure even more vital funds can be generated,” he added.
Commenting on behalf of Prostate Cancer UK – the leading golf charity in the UK – Matt Holdstock, Partnership Development Manager, said: “We’re extremely grateful to Brand Fusion and its network of retail partners who have stocked and sold the product range to help raise significant funds which will help bring us closer to a national screening programme for prostate cancer. Partnerships like this generate huge awareness of prostate cancer and enhance our visibility to golfers in clubs up and down the UK, while helping us fund the innovative research to help save men’s lives. We can’t thank everyone involved enough.”
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