Foremost Golf, the UK’s largest retail and marketing services group, has announced the winners of its 2025 Supplier Awards. Voted for by the group’s membership, the awards recognise the achievement of the brands that have delivered outstanding performance, service and commercial support to their businesses over the past 12 months.
In the year it launched its G440 range, PING were the standout performer from the 2025 awards, claiming four honours in total, including the ‘Outstanding Customer Service’ award and the coveted ‘Supplier of the Year’ for the 16th time since 2008.
Driven by strong custom fitting performance, over 40% of total group sales in 2025 came from the equipment sector and PING capped off a dominant awards performance in this space with wins in the ‘Best Woods’ and ‘Best Irons’ categories for its G440 range.
Lisa Lovatt, Managing Director – PING Europe, said: “Receiving this level of recognition from Foremost members is incredibly rewarding for our team. Winning four awards, including Supplier of the Year for the 16th time, reflects the strength of our partnership with Foremost professionals and the continued impact of G440 through custom fitting in their stores.”
Titleist also secured two category wins, claiming ‘Best Golf Ball’ for Pro V1 and ‘Best Wedges’ for Vokey SM10. Pro V1 celebrated its 25th anniversary in 2025 with one of its most significant launches to date, while SM10 delivered a strong second year at retail. The award comes as anticipation builds in members’ stores ahead of the arrival of SM11, following a record pre-book period.
Spencer Manning, Titleist Head of Sales said: “Pro V1 and Vokey wedges continue to be trusted by golfers at every level of the game, and it is especially rewarding to see that recognised by Foremost professionals who work closely with their customers through fitting and product expertise. Awards like this highlight the importance of strong partnerships between suppliers and PGA professionals in helping golfers get the most from their equipment.”
Elsewhere, TaylorMade claimed ‘Best Putters’ with the Spider Tour model during a year when putter turnover across the group increased by nearly 50%. FootJoy’s Traditions model was named ‘Best Golf Shoes’, maintaining its position as the number one footwear brand by share within the Foremost group. Under Armour secured both ‘Best Apparel’, marking its ninth consecutive win in the category, and ‘Best Outerwear’, supported by the performance of the Exclusive Line Stormproof Glide range.
Neil Heslop, Under Armour (PJH Brand Management, Partner) said: “Winning both Best Apparel and Best Outerwear is fantastic recognition from Foremost members. Our focus is always on delivering performance products that golfers can rely on in all conditions, and it is great to see the Stormproof Glide range and our apparel collections continuing to perform strongly in Foremost stores.”
Motocaddy completed the list of winners by taking ‘Best Electric Trolley’ for the sixth consecutive year with the M1 model.
Chris Glenday, Head of Supplier Partnerships at Foremost Golf, commented: “These awards recognise the suppliers who consistently deliver for our members through strong product, dependable service and a clear understanding of today’s retail environment. The brands recognised this year have all played an important role in supporting Foremost professionals to maximise retail performance in their stores.”
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