Securing free marketing for your club 7
One way a golf club can potentially increase income without spending any significant sums of money is via free marketing.
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Social media is marketing directly to the people your golf club needs 8
Would you rather bury your head in the sand or would you rather know what’s being said and look to address anything that’s valid?
Your club has ‘customers’, not members 8
Clubs that are stagnating struggle to comprehend the power of Twitter, Facebook, YouTube or LinkedIn.
Could your club benefit from having an app? 4
Research from last year shows that 96 per cent of UK golfers own a mobile phone, and of that group, almost half own a smartphone, a number that is going to rise.
Full review of the 2011 GCMA conference 1
The GCMA’s captain, John Dinsdale, and chief executive, Keith Lloyd, opened the event by talking about the importance of sharing ideas.
